COO is a new generation online retailer, inspired & energised daily by the diversity in our Singapore community. We started COO, a short name for COUNTRY OF ORIGIN in August 2020 to add positive vibes, improve happy living and contribute towards our nation building.

Our food (& non food) selection caters for more communities with different palates and fill all our hearts and stomachs with good food options that we love so much. COO e-commerce platform will bridge your home to more local and international consumer brands and cultures from around the world, delivered to your doorstep.

Whether you miss the food from home or simply wish to experience the taste of other cultures, let COUNTRY OF ORIGIN be your first choice!